Before and after shots should be taken from the same angle with the same lighting so that the images remain consistent. Make sure that your focus is on the subject (the eyelashes) so that your eye is drawn to the subject. Keep any background subtle and out of focus as so not to draw attention away from the lashes.
It is a good idea to invest in high-quality digital camera as this allow you to take high-quality close-up shots, however, the use of mobile devices can also produce some great photographs that can easily be used to promote your services on social media. You must always have good even lighting and the client should be lit from both sides. Pay attention to shadows that may affect the overall effect. Try not to use a flash, as this can distort the image. Learn how the light works well in your environment and whether natural or artificial lighting works the best for the photographs you are trying to capture. Learn what angles work for you and stick with them. Also, you do not have to always photograph both eyes. If in doubt invest in some photography lessons. These can be inexpensive and will have a major impact on your business, allowing you to really capture the true beauty of your work which in turn will then gain you customers.
Always crop your photos and use a photo editing programme, however never edit the lashes or eyebrow or lips, they must remain a true reflection of your work. Unfortunately, our cameras rarely capture the true beauty of the lashes or eyebrows that we see in front of us so editing is always a must.
How to promote your business
One of the most important things is to know how to promote your business. You may be an excellent technician but if you do not know how to promote your business you will never have any customers. Make a list of all suitable places where you can advertise your business cards, for example, local stores, newspapers, and communities.
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